Link building is the practice of increasing the amount of quality links from external websites to your own website.
The more quality links you have pointing back to your website the higher a search engine will rate your sites "importance" for a particularly keyword/phrase.
By 'quality' we mean links that are to websites that are both relevant to your site and relevant to the keywords that we are targeting and the user searches by.
Beware of those link building services that offer thousands of links for allow one off fee or even for free.
Major search engines (such as Google) will penalise your site for using these 'link farms' and as a result you will be removed from the search ranking.
Building quality inbound links is a time consuming and ongoing process; Optik Web Creative can help to provide you with a complete link building program that will build up and strengthen your site ranking over a period of time.