Natural/Organic Search refers to all the results within a search engine that are not adverts that pay to appear there but are displayed due to their relevance to the search term.


Paid Search refers to paid for adverts that appear within the results of the search engine.


What are the key benefits of a well conducted Natural/Organic Search Campaign?


Achieving high organic search listings is a primary strategy of search engine optimisation. The benefit of having a website optimised at the top of the search results for a wide number of keywords is high volumes of relevant traffic. High traffic equals high conversions: whether this be sales, lead generation or other desired actions.


What are the key benefits of a well conducted Paid Search Campaign?


It is beneficial for a number of reasons: users that click on paid tend to be towards the end of the decision making cycle; it provides instant traffic to your website; you can target keywords that your website is not in the results for the Natural/Organic; you can target those keywords that are being displayed in the Natural/Organic search and add credibility and the like of a user clicking through to your site (remember: you only pay when someone clicks)