The way a website is built is fundamental to how it performs in the search engine rankings. Each major search engine has its own way of indexing websites, their pages, their content and their keywords.
Search engines use "spiders" and "search bots" (which is computer software) that crawl through each website submitted to them.
If your website isn't optimised so that these search bots and spiders cant crawl your site then you will limit your rank within the search engines.
Optic Web Creative ensure that your site is findable to the search engines and target the right areas of the site so that you can rank for specific keywords.